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Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.
In my talk I will be discussing the benefits of using paid advertising in 2016 and how to capture, entice and engage with your audiences using PPC funnel targeting.
One of the biggest benefits of using paid advertising in 2016 compared to five years ago is that you can really target your customers and potential customers whilst they are engaged at difference stages of the audience funnel.
Gone are the days where the only targeting method we have available to us is keywords! As advertisers it is now our duty to ensure we pay attention to all the different features available to us to really make the most out of them.
During this session, we’ll look at the different stages of the funnel and the tools and techniques you should be using in order to capture and engage with your audiences along the way. The session will also be packed full of insightful takeaways that you can implement in your own paid marketing campaigns immediately!
I will be around for the entire conference to chat all things inbound. If you are interested in attending then please find out more on the Inbounder Global Conference website.
I am honored to be speaking at the event with such amazing speakers. The Inbounder has attracted speakers from across the globe who will be sharing their tips and thoughts on all things inbound.
Early bird tickets are available to purchase until 31 March and you can now also get an additional 33% discount until the end of March using my reader discount code ‘InbounderSamantha’.
The discount is available for all early bird tickets, including individual and group tickets too.
There are some really amazing speakers joining from all over the world and it’s going to be an awesome two days so make sure you don’t miss out!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.