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Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.
In my talk I will be discussing the benefits of using paid advertising in 2016 and how to capture, entice and engage with your audiences using PPC funnel targeting.
One of the biggest benefits of using paid advertising in 2016 compared to five years ago is that you can really target your customers and potential customers whilst they are engaged at difference stages of the audience funnel.
Gone are the days where the only targeting method we have available to us is keywords! As advertisers it is now our duty to ensure we pay attention to all the different features available to us to really make the most out of them.
During this session, we’ll look at the different stages of the funnel and the tools and techniques you should be using in order to capture and engage with your audiences along the way. The session will also be packed full of insightful takeaways that you can implement in your own paid marketing campaigns immediately!
I will be around for the entire conference to chat all things inbound. If you are interested in attending then please find out more on the Inbounder Global Conference website.
I am honored to be speaking at the event with such amazing speakers. The Inbounder has attracted speakers from across the globe who will be sharing their tips and thoughts on all things inbound.
Early bird tickets are available to purchase until 31 March and you can now also get an additional 33% discount until the end of March using my reader discount code ‘InbounderSamantha’.
The discount is available for all early bird tickets, including individual and group tickets too.
There are some really amazing speakers joining from all over the world and it’s going to be an awesome two days so make sure you don’t miss out!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.