Koozai > Blog > The 20 Marketing Stats You Need To See In 2014

The 20 Marketing Stats You Need To See In 2014

| 1 minute to read

Marketing StatsWith so many different directions to head in it can be hard to prioritise one marketing channel over another. Thankfully the below Infographic from WebDAM compiles the latest research on content marketing, email marketing, SEO, PPC, Social Media and more, giving a quick insight on where you should invest your time this year.

Key points from the Infographic include:

  • In 2014 marketing teams will spend $153 billion on new digital marketing assets
  • An 89% increase in conversions has been seen for pages with customer testimonials
  • An 86% increase in conversions has been seen for landing pages with videos
  • 78% of CMO’s think custom content is the future of marketing (more on that here)
  • 73% of reporters feel press releases should contain images
  • 72% of PPC marketers plan to increase their PPC budgets this year
  • 67% more leads are generated by companies who blog than those who do not
  • 52% of all marketers have gained a customer thanks to Facebook
  • Nearly 50% of companies have content marketing strategies
  • 43% of all marketers found a customer via LinkedIn
  • 25% of the entire ad market will be Internet advertising by 2015
  • Social media marketing budgets will double over the next 5 years
Marketing Stats

Source: WebDAM Solutions

The views expressed in this post are those of the infographic creator so may not represent those of the Koozai team.


  1. Veeramanchineni Lalitha avatar

    This is very interesting. I think it’s a great post to really show people who don’t know much about the value of online marketing just how effective it can be. It is amazing how some people STILL wonder if they should put money towards it, and are yet trying all these more difficult, more time-consuming, more short-term and more expensive ways to do marketing. – See more at: https://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/#sthash.Ax73dmsF.dpuf

  2. Thad James avatar

    This is very enlightening information. I understand the increase of conversions with testimonials. Customers trust the opinions of other customers. Everyone should promote testimonials. These statistics will help guide my future marketing efforts.

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