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We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign.
Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery company.
In each category we are up against seven other agencies for the chance to take home the awards at this year’s ceremony in Paris, France on the 4th May.
The campaign for Papa John’s has been recognised for the SEO and local search work we have carried out, which has resulted in significant increases in revenue and organic traffic, as well as improved local rankings in the search engine results.
The European Search Awards celebrate the very best work in international SEO, PPC, Digital and Content Marketing in Europe. Now in its fifth year, 2016 saw hundreds of entries from Digital Agencies all across Europe.
Over the past ten years Koozai has been growing a reputation for being one of the leading Digital Marketing Agencies in the UK. We were previously nominated for an EU Search award in 2013 and won our category for the Best Use of Search in the Finance Industry in 2012 so we are very excited to have been nominated again by such a prestigious establishment and respected panel.
We have some tough competition for both of the categories and we wish the best of luck to all of our competitors!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.