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We are pleased to announce that the third edition of Ben Norman’s Get to Number 1 on Google in Easy Steps is now available. A perfect book for beginners to SEO who want to understand the basics and get started.
Since the book was first released in 2007, Google and the world of SEO have changed hugely. To reflect this, Ben, the Managing Director here at Koozai, has incorporated the very latest updates and techniques for optimising websites in this revision.
Whether you’re a beginner trying to optimise your own site or just want a comprehensive reference book, Get to Number 1 on Google in Easy Steps is a good place to start. It’s been written post-Panda and takes into account that most recent SERPs adjustments, so it offers an up-to-date guide on the state of SEO in 2012.
It’s decent value too, even if I do say so myself, with an RRP of £10.99; although you can get it for £9.56 on Amazon today. For that you’ll get 192 pages of straightforward advice and simple walkthroughs.
As well as covering the usual on-site optimisation and link building advice, Get to Number 1 on Google in Easy Steps looks at social bookmarking, PPC and even how to get along on Google+. With the search engine diversifying, techniques for dominating the first page have had to adjust – just like the book.
The good news is that we’re also giving away 5 copies absolutely free. So if you want to get your hands on Get to Number 1 on Google in Easy Steps without paying a penny, simply Tweet:
“I’ve entered to win “Get to Number 1 on Google in Easy Steps” by @BenNorman. Find out more at http://kooz.ai/wr5Wl1″ (or click here to tweet this)
All entires must be received by midday Tuesday 20th March (GMT), so get your entry in soon. Winners are to be announced by Thursday 22nd March.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.