We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Short Break And Holiday Operator To Raise Online Profile
Pumpkin Tours are a specialist tour operator, offering a wide range of short breaks ranging from party tours right through to racing events.
The company approached Koozai with the brief of maximising their visibility across the major search engines natural results pages, in order to generate a high volume of targeted enquiries and conversions from web based leads.
We are delighted to have been selected as Pumpkin Tours professional SEO provider, and very much look forward to working with them on the campaign.
Please visit our Search Engine Optimisation Services page to find out more about how professional SEO can benefit your business.
Share this post
Rob ArkellSales Director
Rob is our biggest fitness buff and he’s completed many marathons and triathlons, won a couple of half's and competed in Ironman's all over the world. But you’d never know because he never mentions it. Nope, never. Not once.
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?