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We are delighted to announce the acquisition of a new account for South Birmingham Community Health; the health services arm within South Birmingham Primary Care Trust.
The organisation employs more than 3,200 staff, providing high quality accessible and responsive community and specialist NHS services within South Birmingham are and beyond.
We have been appointed to implement and manage a professional Search Engine Optimisation (SEO) campaign; in order to maximise their visibility across the top search engines natural/organic rankings.
Search Engine Optimisation, when managed correctly, will only source highly targeted traffic from the search engines giving providing a fantastic return on investment.
We are very much looking forward to building a good business relationship with South Birmingham Community Health and anticipate great success over the coming months.
If you are interested in finding out more about our market leading services please Contact Us Now.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.