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Illustrate My Name specialise in Personalised Children’s Gifts, they supply Unique Gifts for almost any occasion, from Birthday’s to Wedding’s.
The company realise the potential of the internet and know that it will be key to the success of the business, therefore selecting a highly accredited SEO Agency that specialise in Search Engine Marketing was essential.
We are delighted to have been appointed by Illustrate My Name to implement and manage their organic Search Engine Optimisation strategy and we very much look forward to raising the online profile of the business over the forthcoming months.
To find out more about how Koozai can raise your online visibility please visit our Search Engine Optimisation Services page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.