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Back in February we were delighted to announce that Koozai were nominated for a Transform Award. Today, we’re over the moon to be able to tell you all that we picked up the Silver Award for Best Rebrand of a Digital Property.
While we’re certainly more than happy with every nomination we receive, this was a little bit special purely because it was our own project gaining recognition.
So to pick up a Silver Award at last night’s Transform Awards was absolutely fantastic. It shows just how effective the rebrand to Koozai and subsequent updates to our site and services have been. And to have a third party validate all the hard work the team have put in is fantastic.
Rob and Mike collected the award at a ceremony held at the Brewery in London
As with most events, the Transform Awards are judged by a panel of independent experts. In this case it attracted a wide range of professionals from all industries, including representatives from the BBC, Orange and EADS. So every award is given on merit, not reputation.
Our rebranding exercise was a massive undertaking and also had an element of risk involved. While it has proven to be hugely successful, there were certainly no guarantees at the outset. As well as changing name, we launched a new website and updated our processes and services.
The website really helped to cement our new brand image and played a central part in the rebranding. We opted to develop a dynamic site, meaning that everyone from our clients and regular blog readers could access our content from any device.
It was almost two years ago that we became Koozai. Since then we have continued to grow and develop as an agency; however we still enjoy receiving awards and nominations to provide a little independent recognition of our work. We’re delighted with our latest addition to the trophy cabinet from last night’s Transform Awards.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.