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Back in February we were delighted to announce that Koozai were nominated for a Transform Award. Today, we’re over the moon to be able to tell you all that we picked up the Silver Award for Best Rebrand of a Digital Property.
While we’re certainly more than happy with every nomination we receive, this was a little bit special purely because it was our own project gaining recognition.
So to pick up a Silver Award at last night’s Transform Awards was absolutely fantastic. It shows just how effective the rebrand to Koozai and subsequent updates to our site and services have been. And to have a third party validate all the hard work the team have put in is fantastic.
Rob and Mike collected the award at a ceremony held at the Brewery in London
As with most events, the Transform Awards are judged by a panel of independent experts. In this case it attracted a wide range of professionals from all industries, including representatives from the BBC, Orange and EADS. So every award is given on merit, not reputation.
Our rebranding exercise was a massive undertaking and also had an element of risk involved. While it has proven to be hugely successful, there were certainly no guarantees at the outset. As well as changing name, we launched a new website and updated our processes and services.
The website really helped to cement our new brand image and played a central part in the rebranding. We opted to develop a dynamic site, meaning that everyone from our clients and regular blog readers could access our content from any device.
It was almost two years ago that we became Koozai. Since then we have continued to grow and develop as an agency; however we still enjoy receiving awards and nominations to provide a little independent recognition of our work. We’re delighted with our latest addition to the trophy cabinet from last night’s Transform Awards.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.