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Back in February we were delighted to announce that Koozai were nominated for a Transform Award. Today, we’re over the moon to be able to tell you all that we picked up the Silver Award for Best Rebrand of a Digital Property.
While we’re certainly more than happy with every nomination we receive, this was a little bit special purely because it was our own project gaining recognition.
So to pick up a Silver Award at last night’s Transform Awards was absolutely fantastic. It shows just how effective the rebrand to Koozai and subsequent updates to our site and services have been. And to have a third party validate all the hard work the team have put in is fantastic.
Rob and Mike collected the award at a ceremony held at the Brewery in London
As with most events, the Transform Awards are judged by a panel of independent experts. In this case it attracted a wide range of professionals from all industries, including representatives from the BBC, Orange and EADS. So every award is given on merit, not reputation.
Our rebranding exercise was a massive undertaking and also had an element of risk involved. While it has proven to be hugely successful, there were certainly no guarantees at the outset. As well as changing name, we launched a new website and updated our processes and services.
The website really helped to cement our new brand image and played a central part in the rebranding. We opted to develop a dynamic site, meaning that everyone from our clients and regular blog readers could access our content from any device.
It was almost two years ago that we became Koozai. Since then we have continued to grow and develop as an agency; however we still enjoy receiving awards and nominations to provide a little independent recognition of our work. We’re delighted with our latest addition to the trophy cabinet from last night’s Transform Awards.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.