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Koozai are delighted to have won ‘Best in Class’ at the Interactive Media Awards for a second year running.
The Koozai team are celebrating after being awarded ‘Best in Class’ within the ‘Financial Services’ category at the IMA Awards 2011 for the excellent Organic Search (SEO) campaign performed for Payday Power [see: IMA Award – Winners Page].
At last year’s awards, Koozai won the IMA ‘Best in Class’ Award under the ‘Retail’ category for our entry ‘Organic SEO for Merlin Cycles Ltd’ [see: Koozai Scoop Best in Class at the Interactive Media Awards].
The ‘Best in Class’ award is the highest level of achievement offered by the IMA Awards, so to receive this level of recognition is a fantastic achievement for our team, and a real testament to all of the hard work that has gone into making the project such a success.
Within an extremely competitive financial marketplace, Payday Power have seen organic traffic increase dramatically by 208% year-on-year, and loan applications increase by an impressive 207%, providing the client with a measurable return on their SEO investment.
Congratulations to the whole team at Koozai and if you would like to read more about our recent awards and accolades please visit our SEO Awards page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.