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Koozai are delighted to have been presented with the award for “Best Customer Focus” at the recent “Best Business Awards” which are renowned as one of the UKs highest profile business awards.
We work hard to ensure all of our customers receive the very best results along with first class customer service and this award shows that we are achieving it.
In response to Koozai winning the award for Best Customer Focus, the Chair of the Judges said: “Many organisations pay lip service to delivering great customer service but few actually deliver above and beyond expectations. Koozai are one such company. They consistently add value to their clients’ marketing activity helping them to raise their profile and attract new business through expert search engine marketing. With strong financial performance despite the current difficult economic climate, the judges expect Koozai to go from strength to strength.”
As always we will continue to work hard to exceed our customers expectations and deliver the best service possible. If you would like to find out more about how our SEO Services can help your business excel in these recessionary times please do not hesitate to contact us.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.