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Koozai wins in ‘Sites & Search’ category at the Fresh Digital Awards.
The Koozai team are celebrating after being awarded silver in the ‘Sites & Search‘ category at the prestigious Fresh Digital Awards last night.
We’re delighted our project for Payday Power received such a high level of recognition; out-performing campaigns for highly reputable clients such as MBNA.
This win is a real testament to our innovative and creative approach and the effective digital strategies we employ that deliver real commercial results for our growing client base.
Congratulations to Payday Power, Oliver Ewbank (the account Digital Marketing Executive), and the entire Koozai team for all the hard work that has gone into making the project such a success.
To read more of our success stories please visit our Digital Marketing Awards page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.