We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Koozai Welcomes New Search Specialist Lucy
Koozai are pleased to announce the arrival of our newest team member Lucy.
Lucy has joined Koozai with six years online marketing experience covering a variety of different aspects including natural search and pay-per-click advertising across the main search engines.
Previously managing a leading UK affiliate website Lucy also has extensive knowledge of affiliate marketing and the challenges facing businesses in the online environment.
Reviewing sites to help improve consumer loyalty and working with clients across a number of different sectors including finance, retail and travel has ensured a high level of account management.
Share this post
Ben NormanFounder and Chairman
Ben’s the big boss, so we can’t pick on him. He’s a bit of a technical SEO geek and loves tinkering with new websites. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?