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The sunny weather isn’t the only thing that’s got our team smiling this week, as we’re proud to announce that Koozai have been chosen as finalists for the DADI Awards 2013. Our team has been nominated as part of the “Best In-house Website or Campaign” category for our successful rename, rebrand and redesign.
It’s now been well over two years since we decided to rename and rebrand ourselves and one year since we redesigned our site from the bottom up; and we’re happy to say that it’s been an incredibly successful transition.
When our new site launched last April, we wanted it to be completely different from anything we’ve done before. It brought with it a totally original design as well as our all-new Koozai TV feature, which in itself has proven to be hugely popular. The redesigned site was the finishing touch needed to help us complete our brand transition.
It’s a huge honour to be nominated alongside so many other fantastic digital companies. The Koozai rebranding has previously earned us a Silver Award for Best Rebrand of a Digital Property at the Transform Awards 2013. We’re also proud to have been recognised across other aspects of our business, with various Search related awards over the last year.
We really are over the moon to be considered for this award, as it just goes to highlight all the effort and hard work that our team have put in to making Koozai such a successful brand.
Over the last few years we’ve grown in both numbers and visibility. Our rebranding has helped us evolve, and with the support of our wonderful staff combined with the prestige of these awards and nominations we’re really looking forward to what the future holds.
The DADI Awards have been going strong for seven years and were established to celebrate and reward digital excellence. This year’s ceremony will be held in Marriott Grosvenor Square in London on October 10th.
All of us here at Koozai are really looking forward to hearing the results. Fingers crossed!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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