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Koozai have been ranked 23rd in the UK Deloitte Technology Fast 50 2011.
We’re delighted to announce we have been ranked 23rd in the UK Deloitte Technology Fast 50 [see: Winners List 2011] which recognises the 50 fastest growing technology companies in the UK based on percentage revenue growth over the last five years.
On top of this outstanding achievement Koozai have also emerged as a winner in the Deloitte Fast 500 EMEA 2011 which recognises the fastest growing technology companies across Europe, the Middle East and Africa (EMEA).
The rankings for the Fast 500 EMEA are to be announced at the awards ceremony at the Tower of London on Thursday 24th November 2011.
To achieve a sustained percentage revenue growth of 1173% over five years is a fantastic accomplishment for our team; especially in the challenging financial climate.
With more and more businesses favouring digital marketing over more traditional methods of advertising; Koozai have been able to capitalise on the growing digital ad spend and increase market share during the recession by offering a world class service to clients. As an example, in 2010, around 25% of overall advertising spend was spent on online advertising, up from around 23% in 2009 [Source: IAB, via AOP, April 2011].
This trend shows no signs of slowing down in future as online continues to prove the most cost effective and measurable advertising channel for many businesses.
We’re very proud to have been ranked in the Deloitte Technology Fast 50 which gives great profile to fast growing technology companies; and it is internationally recognised as being one of the most important business awards in the sector.
Looking forward Koozai will continue to be creative and innovate in the sector to deliver outstanding digital marketing campaigns for clients. We continually strive to ensure our customer service and quality of work is second to none and look forward to the opportunities the growing digital space will bring in 2012.
To read more about our latest awards and accolades please visit our Digital Marketing Awards page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.