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I recently stumbled upon Google’s Search Stories video creation tool on YouTube. It allows you to create an animated video of any given Google search session. What’s so fun about that? If you look at some of the examples Google have created you can really tell a story.
It makes you realise just how powerful a Google search can be and the amount of information we can get from the internet. It may also help you discover the power of Blog, News, Maps and Image search results.
In just moments you can produce videos on any type of story. The supplied music tracks are very well made and add that extra dimension to your search story. Why not try it out and post links to your videos in the comments below:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.