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We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best Retail Ecommerce SEO Campaign for our work with Papa John’s pizza.
We were up against some pretty stiff competition, but in the end, we came home victorious.
We’ve achieved some pretty awesome results for Papa John’s so far, including increasing revenue from organic traffic by a staggering 41% year on year. Now in our 15th month of working on the campaign, we are continuing that success and seeing significant improvements on our own work from last year – and there we were thinking you couldn’t improve on perfection.
Check out what Papa John’s International Digital Marketing Manager, David Carey had to say about our work together so far in our client case study.
Now in their second year, The Drum Search Awards were hosted in the Marriott Hotel in Grosvenor Square, London and are a showcase for the best work in international SEO, PPC, digital and content marketing.
With some of the biggest names in the UK digital marketing industry in attendance, it was awesome to see a room jam-packed with some pretty impressive marketing folk.
With that, it was great to see so many recognisable faces scoop up some awards, and a panel of incredibly talented industry experts judging the work – we are honoured to have won.
We’re always striving to create the very best work in the industry, so there’ll be no slowing us down. We’ve gone from strength to strength since we began way back in 2006, and here’s to many more awards.
Beers all round!
Photo from The Drum Search Awards.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.