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Koozai have just returned from a very successful 2 day exhibition at Business South. We got a chance to speak to some of the south’s businesses about their search marketing activities and how they could better the results they were getting online.
The exhibition gave us a good opportunity to catch up with some existing clients and partners, as well as provide many new prospects with the information they were seeking as to how they can benefit from our professional search engine marketing (SEM) services.
If you didn’t manage to make it down to the exhibition please feel free to Contact Us Now to find out how we can help you generate a higher return on investment from your Internet marketing spend.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.