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Call 03332 207 677
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Koozai are pleased to announce that we will be exhibiting at Business South 2008 being hosted at the new St. Mary’s Stadium, Southampton across the 5th and 6th of March.
This exhibition is aimed at UK businesses and every company there could potentially help your business do more, faster and easier so it is well worth a few hours out of the office.
Our team will be on hand to explain a bit more about how Koozai work and how we can help businesses to do be more effective with the search engines. The world of Internet marketing can look a bit daunting but with the correct guide it can be a clear and painless process that helps you increase targeted visitors to your website and, in doing so, generate valuable new business.
We will be running a competition across the 2 day event where one lucky business will win a FREE Search Engine Optimisation (SEO) Service. We will be talking to lots of people and giving them all the option to take advantage of our free website analysis reports and everyone that does will be entered into our draw. A winner will then be drawn out after the event and they will win the prize worth over £1000.
If you are based in the South of England and can make it down to Southampton it would be great to see you there and spend some time discussing your current campaigns, ideas, fears and plans.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.