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Despite the recent flurry of snow and the crippling effect this seems to have had on the UK, it remains business as usual for us at Koozai.
Some of the team have had to work remotely but with the Internet offering the kind of flexibility businesses could only have dreamed of in the past, there has been virtually no disruption.
Even our Sales Manager, Rob Arkell, made the journey in despite 2ft of snow falling in some parts of his car:
Some of the guys had to help getting cars back out of the car park but, with Tim’s fitness and Rob’s skill with a shovel, this all went smoothly!
A special mention must go to SEO Specialist Andy Williams who, for the past three days, has walked to work. This is one hour or so each way and, despite running several marathons last year, has left him blistered and sore. It just goes to demonstrate his love of keyword research and Meta data. Either that or the fact he likes the peace and quiet of the office!
Anyway, a good effort by everyone at Koozai to keep our search marketing services going and a big ‘thank you’ to our clients for their patience during this unusual period.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.