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October may be over, and the Halloween decorations may be down, but there’s still a chance to take in the most popular videos and blog posts from the Koozai team during October. We’re looking at total monthly views (so this includes older posts), and this is a great chance to catch up on the most popular content as read by your peers.
This month we’ve got content on Google+, moustaches, Facebook Edgerank, SEO Myths, conference roundups and the new version of Google Analytics. Each piece of content is ranked by popularity, so you can find the best content easily.
Curious about the moustache? Read our Movember coverage.
Top 10 Blog Posts
8 – Search Engine Market Share Statistics February 2011
Top 10 Videos
1 – Google+ Guide
7 – What is PPC?
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.