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Mike Essex

37 Key Digital Trends And Insights To Consider

26th Mar 2014 News 1 minute to read

exciting-opportunity2The teams at Adobe and Econsultancy have created an excellent round-up of digital trends for 2014 based on research carried out across 2,500 global respondents. We’ve compiled some of the key data below as well as the complete Infographic – check it out.

Some of the key statistics include, according to marketers:

  • 20% of respondents feel Customer Experience is the most exciting opportunity in 2014, followed by 18% for Mobile and 15% for Content Marketing.
  • In the B2B sectors the top opportunity is Content Marketing (24% of respondents), followed by 15% for Customer Experience and 11% for Multichannel Campaign Management.
  • In the B2C sectors the top opportunity is Mobile with 22%, Customer Experience with 21% and both Content Marketing & Personalisation with 11% each.
  • 64% of respondents will be ‘experimenting heavily’ with digital in 2014, a 3% rise from 2013’s research.
  • The top three priorities to focus on include ‘Content Marketing’ & ‘Social Media Engagement’ (both with 36%) and ‘Targeting & Personalisation’ with 32% of respondents agreeing.
  • 73% of respondents feel ‘ensuring consistency of message across channels’ is very important to their 2014 strategy.
  • The key skills to improve include ‘Teaching skills to utilise marketing tech’ (27%), ‘Mathematical skills to analyse and optimise’ (27%) and ‘Story-telling skills for effective brand building’ (23%).

You can view all of the data below:

Adobe TrendsHigh-res version | Source

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Mike Essex
About the author

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

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