Call 03332 207 677

Mike Essex

37 Key Digital Trends And Insights To Consider

26th Mar 2014 News 1 minute to read


exciting-opportunity2The teams at Adobe and Econsultancy have created an excellent round-up of digital trends for 2014 based on research carried out across 2,500 global respondents. We’ve compiled some of the key data below as well as the complete Infographic – check it out.

Some of the key statistics include, according to marketers:

  • 20% of respondents feel Customer Experience is the most exciting opportunity in 2014, followed by 18% for Mobile and 15% for Content Marketing.
  • In the B2B sectors the top opportunity is Content Marketing (24% of respondents), followed by 15% for Customer Experience and 11% for Multichannel Campaign Management.
  • In the B2C sectors the top opportunity is Mobile with 22%, Customer Experience with 21% and both Content Marketing & Personalisation with 11% each.
  • 64% of respondents will be ‘experimenting heavily’ with digital in 2014, a 3% rise from 2013’s research.
  • The top three priorities to focus on include ‘Content Marketing’ & ‘Social Media Engagement’ (both with 36%) and ‘Targeting & Personalisation’ with 32% of respondents agreeing.
  • 73% of respondents feel ‘ensuring consistency of message across channels’ is very important to their 2014 strategy.
  • The key skills to improve include ‘Teaching skills to utilise marketing tech’ (27%), ‘Mathematical skills to analyse and optimise’ (27%) and ‘Story-telling skills for effective brand building’ (23%).

You can view all of the data below:

Adobe TrendsHigh-res version | Source

Share this post

Mike Essex
About the author

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

results-bg

The Complete Content Marketing Guide

Your Free Whitepaper

78 pages of goodness

Content Marketing Whitepaper Cover

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?