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Microsoft Advertising and research agency Synovate have joined forces to create a definitive study of young adult’s online activities titled Young Adults Revealed.
12,000 people aged between 18 and 24 from across the globe were asked about how they used the Internet, covering everything from viral advertising to social media usage, helping to unearth some interesting and surprising results.
For example, when on the lookout for a new or even a known brand, the first port of call for young adults appears to be Internet search engines. 46% of those questioned claimed that they used a search engine to find the brand they were looking for, showing once again just how important search engine optimisation really is for any website.
47% also claimed to have clicked on adverts within the last month; further highlighting the power of keyword targeted advertising for specific audiences when using PPC services on search engines.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.