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Microsoft Advertising and research agency Synovate have joined forces to create a definitive study of young adult’s online activities titled Young Adults Revealed.
12,000 people aged between 18 and 24 from across the globe were asked about how they used the Internet, covering everything from viral advertising to social media usage, helping to unearth some interesting and surprising results.
For example, when on the lookout for a new or even a known brand, the first port of call for young adults appears to be Internet search engines. 46% of those questioned claimed that they used a search engine to find the brand they were looking for, showing once again just how important search engine optimisation really is for any website.
47% also claimed to have clicked on adverts within the last month; further highlighting the power of keyword targeted advertising for specific audiences when using PPC services on search engines.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.