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Microsoft Advertising and research agency Synovate have joined forces to create a definitive study of young adult’s online activities titled Young Adults Revealed.
12,000 people aged between 18 and 24 from across the globe were asked about how they used the Internet, covering everything from viral advertising to social media usage, helping to unearth some interesting and surprising results.
For example, when on the lookout for a new or even a known brand, the first port of call for young adults appears to be Internet search engines. 46% of those questioned claimed that they used a search engine to find the brand they were looking for, showing once again just how important search engine optimisation really is for any website.
47% also claimed to have clicked on adverts within the last month; further highlighting the power of keyword targeted advertising for specific audiences when using PPC services on search engines.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.