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If ever evidence were needed that the world of search engines was not yet ready to roll over and accept Google as the unassailable overlord, Yebol surely provides it. The new upstart has slipped in under the radar a little, but with a new human-based semantic search, it’s certainly worth a look.
The company claim to have developed a whole new algorithm for search. This is, of course, nothing new in itself; Bing, Cuil, Wolfram Alpha, etc., the list goes on. What it does add though, is a human element. If you search for short terms (currently many longer ones still appear to be confusing it) you’ll get a whole list of options and suggestions. This is intelligently managed by the standard algorithm spiders, which determine a site’s strength and credentials, as well as human operators who refine searches for optimum relevance.
Yebol is no Google-killer though. In fact many probably haven’t even heard of it. The design is cluttered and confusing. It doesn’t feature any preview facilities. There aren’t even any tools or add-ons to make your visit more worthwhile. Whilst it does include a Twitter feed on the SERPs, in a not too dissimilar way to BingTweets, development is clearly needed, as is a bit of luck.
Search engine upstarts rarely make an immediate impression. In fact most fail to register at all with the wider public. A lot have had huge investment, major marketing and quickly slipped into obscurity, again Cuil would be a good example of this. However, what these new search engines do manage to achieve is to create and distribute new ideas. It also serves as a reminder to the big boys that there are others out there looking to dethrone them; helping to ensure that they keep up continued development, thus improving search.
Yebol clearly angles it as a competitor to the up and coming Wowd search engine, one that remains under wraps. If you’ve used the service let us know what your opinion of it is. Do you think it’s a fantastic finished product? Needs work? Or maybe is just not good enough? Will Yebol or Wowd cause a significant dent with their new human-based search result optimisation, or is it just another in a long line of flawed attempts to find an improved version of Google’s algorithm?
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.