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If ever evidence were needed that the world of search engines was not yet ready to roll over and accept Google as the unassailable overlord, Yebol surely provides it. The new upstart has slipped in under the radar a little, but with a new human-based semantic search, it’s certainly worth a look.
The company claim to have developed a whole new algorithm for search. This is, of course, nothing new in itself; Bing, Cuil, Wolfram Alpha, etc., the list goes on. What it does add though, is a human element. If you search for short terms (currently many longer ones still appear to be confusing it) you’ll get a whole list of options and suggestions. This is intelligently managed by the standard algorithm spiders, which determine a site’s strength and credentials, as well as human operators who refine searches for optimum relevance.
Yebol is no Google-killer though. In fact many probably haven’t even heard of it. The design is cluttered and confusing. It doesn’t feature any preview facilities. There aren’t even any tools or add-ons to make your visit more worthwhile. Whilst it does include a Twitter feed on the SERPs, in a not too dissimilar way to BingTweets, development is clearly needed, as is a bit of luck.
Search engine upstarts rarely make an immediate impression. In fact most fail to register at all with the wider public. A lot have had huge investment, major marketing and quickly slipped into obscurity, again Cuil would be a good example of this. However, what these new search engines do manage to achieve is to create and distribute new ideas. It also serves as a reminder to the big boys that there are others out there looking to dethrone them; helping to ensure that they keep up continued development, thus improving search.
Yebol clearly angles it as a competitor to the up and coming Wowd search engine, one that remains under wraps. If you’ve used the service let us know what your opinion of it is. Do you think it’s a fantastic finished product? Needs work? Or maybe is just not good enough? Will Yebol or Wowd cause a significant dent with their new human-based search result optimisation, or is it just another in a long line of flawed attempts to find an improved version of Google’s algorithm?
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.