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Useful Google Tools – Google Calculator
Just as with the Google Define: functionality, the calculator is extremely simple to use and remarkably effective tool. Like many of the search quirks found on Google, the calculator is accessible just by using the conventional search bar to perform your maths for you.
It can work out some reasonably complex problems too, so don’t be afraid to test it. Whether you put in the calculation numerically or textually, Google will almost instantaneously provide you with an accurate answer.
So if you’re forever misplacing your calculator and need a quick sum working out, look no further than Google. It’s quick, it’s accessible and it’s easy to use.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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