Ben Norman

UK Out of Recession and Record Profits for Online Retail

26th Jan 2010 News, Industry News 1 minute to read

After the financial doom and gloom that has shrouded the nation for the past year or so, this morning’s announcement that we are out of recession will come as a welcome respite. However, for online retailers 2009 has been a bumper year, with a 14% year on year increase.

We may now be able to consign phrases like credit crunch to the jargon bin, but it appears that while the nation’s wealth has only been increased by 0.1%, online retailers have been experiencing bumper profits. £5.46 billion was spent online in December alone, which represents a 17% increase on the same period last year.

According to the latest IMRG Capgemini e-Retail Sales Index, consumers have purchased 14% more online in 2009 than they did the year before. Positive movements have been seen in almost every sector, which goes someway to show just how dependent we are on the Internet and how keen we are to take advantage of its convenience.

These findings are impressive, particularly in light of the tumultuous time Britons have had throughout 2009. Not only was the credit crunch recession in full swing, but there were postal strikes, widespread redundancies and freak weather to contend with; however, despite all this though, online usage growth has continued unabated.

Now, perhaps more than ever, it is essential for bricks and mortar retailers to have an Internet presence. As these figures show, the market is huge, but the potential market is even bigger. Whilst the growth in purchases may also mirror the spreading of sites, it also highlights the importance of establishing yourself online as well as off. This means gaining visibility and building your customer base through satisfaction and reputation.

Share this post

Ben Norman

Founder

Ben’s the founder, so we can’t pick on him. He’s a bit of all-round digital marketing geek and loves coming up with new unique strategies. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.

1 Comment

What do you think?

aspect-ratio
London cityscape
Stacey Cavagnetto

The Best Digital Marketing Agencies in London

Stacey Cavagnetto
18th Jan 2023
Marketing Strategy
aspect-ratio
Gary Hainsworth

How To Write Ranking Content In 2023

Gary Hainsworth
16th Jan 2023
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross