Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
In a recent article published by eMarketer (Online to Pass TV Ad Spend in UK), they have completed an excellent review of a forecast by Group M that predicts UK Internet Advertising will exceed that spent on Television advertising by 2009.
If this is true, it would make the UK the first country to see spend on online advertising overtake that spent on TV.
This is not the only forecast that has predicted the UK to be leading the pack when it comes to Internet advertising with the IAB publishing a similar forecast in October 2006.
Overall, Group M forecasts 2008 online advertising spend to be £3.4 billion with 65% coming from search.
This of course has huge implications for all businesses, especially those with an online presence. Clearly the highly targeted versatility afforded by the Internet has caught the attention of marketers and they are seeing results as a consequence.
Whilst this report doesn’t suggest an exodus of epic proportions from traditional advertising media such as television, it is a clear indication that the Internet has to be taken seriously. Paid Search, also know as Pay per Click (PPC), is one of the most popular online advertising methods. Appearing on targeted search engine results pages, these tiny ads provide a quick link to sites who pay a small fee each time their ad is clicked.
Banner advertising through the likes of Google AdSense is also available. Again, these can be simple text links or more complex multimedia advertisements. These are often featured on websites, usually with some form of targeting.
But advertising opportunities are continuing to diversify and their popularity rise. So these Internet advertising forecasts for the UK shouldn’t come as too much of a surprise. We’ll keep you posted with the latest facts and figures as they come through.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.