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Unless you’ve been living in a cave (on holiday, of course), you’ll be well aware of the downturn in the global economy and the fact that even our politicians are now confirming the UK is entering a period of recession.
Is this the end of online shopping as we know it? Not at all. Web based businesses should see this as an opportunity to forge ahead and gain a competitive advantage. If consumers are looking to cut back, where will they start searching for bargains? Of course, it’s not always about being cheapest but whatever online business you operate, you should be looking to position your site infront of your prospects.
Perhaps now would be a good time to review your site (design, copy) and your online marketing activities (SEO, PPC)? You may need to get creative with your offers and offer more incentives? One thing is certain. Now is not the time to be cutting back on your online marketing budget!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.