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Unless you’ve been living in a cave (on holiday, of course), you’ll be well aware of the downturn in the global economy and the fact that even our politicians are now confirming the UK is entering a period of recession.
Is this the end of online shopping as we know it? Not at all. Web based businesses should see this as an opportunity to forge ahead and gain a competitive advantage. If consumers are looking to cut back, where will they start searching for bargains? Of course, it’s not always about being cheapest but whatever online business you operate, you should be looking to position your site infront of your prospects.
Perhaps now would be a good time to review your site (design, copy) and your online marketing activities (SEO, PPC)? You may need to get creative with your offers and offer more incentives? One thing is certain. Now is not the time to be cutting back on your online marketing budget!