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An excellent article has just been published by eMarketer which summarises the output from the recent DDB conference held in London.
Highlights include the fact that Google is apparently the 8th most popular UK TV channel based on audience attention. Even more scary (if your surname is Grade) is that Google’s revenues are 30x per hour more than those of ITV. Numbers for Setanta were not included…
All in all, a fascinating insight into how the Internet continues to eat in television revenues and how the various players in this competitive market are taking steps to respond.
Read eMarketer’s Delivering Digital Marketing article in full.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.