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An excellent article has just been published by eMarketer which summarises the output from the recent DDB conference held in London.
Highlights include the fact that Google is apparently the 8th most popular UK TV channel based on audience attention. Even more scary (if your surname is Grade) is that Google’s revenues are 30x per hour more than those of ITV. Numbers for Setanta were not included…
All in all, a fascinating insight into how the Internet continues to eat in television revenues and how the various players in this competitive market are taking steps to respond.
Read eMarketer’s Delivering Digital Marketing article in full.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)