An excellent article has just been published by eMarketer which summarises the output from the recent DDB conference held in London.
Highlights include the fact that Google is apparently the 8th most popular UK TV channel based on audience attention. Even more scary (if your surname is Grade) is that Google’s revenues are 30x per hour more than those of ITV. Numbers for Setanta were not included…
All in all, a fascinating insight into how the Internet continues to eat in television revenues and how the various players in this competitive market are taking steps to respond.
Read eMarketer’s Delivering Digital Marketing article in full.
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