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The MPs may not be having the best of times with the current expenses scandals, which appear to be shadowing them throughout the halls of Westminster; but that certainly doesn’t seem to be the case for for everyone.
The big winner out of all of this appears to be the online media outlets who are reporting the news, most notably The Telegraph. Hitwise today announced that the Telegraph has received 1 in every 756 UK page views over the past week.
That is quite a staggering statistic, particularly when you consider the diversity of pages that people search for and the number of competitors they have for the limelight. With a 23.64% share of all the search terms associated with ‘MPs Expenses’ it isn’t exactly a monopoly (in fact it represents a drop a little over 7% from the previous week), but it certainly shows that someone at the Telegraph is doing their homework when it comes to SEO.
Although it should be noted that this isn’t the first time that The Telegraph have made the headlines rather than writing them in recent days. Last week it was reported that they pulled in 75,000 visitors a day from social media. This is primarily down to their strong presence on Twitter; however, with it accounting for 8% of their total visits, something is certainly working.
Once again though this ably highlights the need to have content that is relevant to the stories of the moment, have an expert writing team and generate a strong social media presence.