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Online businesses keen to establish a larger presence on the internet for themselves through the use of SEO techniques have been advised that their strategies need to strike a careful balance between two different areas.
Writing for Search Engine Land, columnist Byrne Hobart explained users of SEO services that focus on content should want to meet a pair of aims with the copy that is being produced for their website.
“Every content-driven SEO strategy targets a tiny sliver of a giant Venn Diagram, with content that is either valuable enough that someone out there will search for it and unique enough that it can rank,” he stated.
Last week, another Search Engine Land commentator predicted that SEO will maintain its important position in the digital marketing strategies of businesses during 2011.
Aaron Goldman added that Bing is likely to grow in size next year, making the search engine more important to marketers.
Venn diagram via BigStock
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.