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Online businesses keen to establish a larger presence on the internet for themselves through the use of SEO techniques have been advised that their strategies need to strike a careful balance between two different areas.
Writing for Search Engine Land, columnist Byrne Hobart explained users of SEO services that focus on content should want to meet a pair of aims with the copy that is being produced for their website.
“Every content-driven SEO strategy targets a tiny sliver of a giant Venn Diagram, with content that is either valuable enough that someone out there will search for it and unique enough that it can rank,” he stated.
Last week, another Search Engine Land commentator predicted that SEO will maintain its important position in the digital marketing strategies of businesses during 2011.
Aaron Goldman added that Bing is likely to grow in size next year, making the search engine more important to marketers.
Venn diagram via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.