We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Search Funnel Reports ‘Can Boost Conversion Rates’

13th Oct 2010 News, Industry News Less than a minute to read

Companies can employ Google Search Funnel reports to help improve their online conversion rates.

Search Funnel Reports 'Can Boost Conversion Rates' According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.

The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.

“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.

“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”

He added that doing this should put companies on the right path to improving their conversion rates.

Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.

Share this post

What do you think?

  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing
  • aspect-ratio Evergreen-content-blog-image
    Dan Rice

    Why Do I Need Evergreen Content?

    Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)

    Dan Rice
    @thedangrice
    2nd Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.