Koozai > Blog > Search Funnel Reports ‘Can Boost Conversion Rates’

Search Funnel Reports ‘Can Boost Conversion Rates’

| Less than a minute to read

Companies can employ Google Search Funnel reports to help improve their online conversion rates.

Search Funnel Reports 'Can Boost Conversion Rates' According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.

The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.

“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.

“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”

He added that doing this should put companies on the right path to improving their conversion rates.

Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.

Leave a Reply

Your email address will not be published. Required fields are marked *

aspect-ratio
Sophie Roberts

The Best AI Marketing Agencies in the UK 2025

Sophie Roberts
@hospitalitysoph
19th Jun 2025
aspect-ratio
Kelly-Anne Crean

10 Ways To Add Value To Your Content

Kelly-Anne Crean

Content Marketing Blog
aspect-ratio
FAQ on large scrabble tiles. Frequently Asked Questions and how t o set up a FAQ page on your website.
Sophie Roberts

How to Create an FAQ Page

Sophie Roberts
@hospitalitysoph
18th Jun 2025
Marketing Strategy
aspect-ratio
links in chain
Sophie Roberts

The Top Link Building Agencies in the UK

Sophie Roberts
@hospitalitysoph
10th Jun 2025
Digital PR Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?