Call 03332 207 677
Search Funnel Reports ‘Can Boost Conversion Rates’
Companies can employ Google Search Funnel reports to help improve their online conversion rates.
According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.
The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.
“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.
“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”
He added that doing this should put companies on the right path to improving their conversion rates.
Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.
Share this post
About the author
Stephen Logan
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
Latest Posts
Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts
Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place. Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
Virtual Insanity: How VR Is Taking Over The World
A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me. Before you ask, no, I wasn’t high, and […]
Koozai Shortlisted For Even More Awards
Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three or four – but five of our award nominations being shortlisted.The Drum Search Award Winners 2016 Best Retail Ecommerce SEO Campaign
We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best […]
How To Hijack Hashtags
Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?Dominating the Paid Media Universe #TheInbounder
Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel.Win A Ticket To The Inbounder Conference 2016 Worth €400!
You heard us right, Koozai are giving one lucky person the chance to attend Europe’s biggest digital marketing event of the year, The Inbounder Global Conference 2016.
31 Things We Learned When Majestic’s Dixon Jones Visited Koozai
We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.Samantha Noble to talk PPC Funnels at The Inbounder Conference 2016
Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.Koozai and Papa John’s Shortlisted for 2 #EUSearchAwards
We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign. Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery […]
The Ultimate Guide To Using SISTRIX For SEO Success
SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and […]
What do you think?