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Companies can employ Google Search Funnel reports to help improve their online conversion rates.
According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.
The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.
“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.
“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”
He added that doing this should put companies on the right path to improving their conversion rates.
Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.