We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Search Funnel Reports ‘Can Boost Conversion Rates’

13th Oct 2010 News, Industry News Less than a minute to read


Companies can employ Google Search Funnel reports to help improve their online conversion rates.

Search Funnel Reports 'Can Boost Conversion Rates' According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.

The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.

“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.

“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”

He added that doing this should put companies on the right path to improving their conversion rates.

Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Cat Birch

    Marcus Knight Speaking at SMX London 2017

    SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.

    (more…)

    Cat Birch
    @MissCatBirch
    11th May 2017
    News
  • aspect-ratio
    Cat Birch

    Koozai Sponsors Search Elite 2017.

    We are pleased to announce that Koozai will be sponsoring Search Elite London!

    Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?