Stephen Logan

Search Funnel Reports ‘Can Boost Conversion Rates’

13th Oct 2010 News, Industry News Less than a minute to read

Companies can employ Google Search Funnel reports to help improve their online conversion rates.

Search Funnel Reports 'Can Boost Conversion Rates' According to Search Engine Watch columnist Joseph Kerschbaum, new users of the service should concentrate first on the easiest to understand areas – Path Length and Time Lag reports.

The former measures the average number of clicks it takes before a customer makes a purchase, while the latter looks at the amount of time taken to do so.

“Review the data to determine if conversions are taking longer than you expected,” Mr Kerschbaum advised users of pay per click management services.

“If they are, brainstorm on why users aren’t inspired by your landing page to action upon the first click.”

He added that doing this should put companies on the right path to improving their conversion rates.

Earlier this month, Google announced it was updating Search Funnels so Conversion History Windows can now be extended up to 90 days, rather than the original 30.

Share this post

What do you think?

aspect-ratio
Kelly-Anne Crean

SEO and Internal Links: Common Mistakes to Avoid

Kelly-Anne Crean
1st Jun 2023
SEO Blog
aspect-ratio
Stacey Cavagnetto

How to Do PR for Small Businesses

Stacey Cavagnetto
25th May 2023
Digital PR Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross