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PPC Services ‘Put Firms In Charge’
One of the benefits of using pay per click (PPC) marketing techniques is that they enable the business to be in charge “from conception to click”.This is according to the Faster Times, which explains that the method means firms can choose unlimited keywords and thus extend the reaches of their campaign.
Furthermore, those using PPC management services can also determine the point of entry to their website using customised links on each of the adverts they place.
This could help to drive web traffic and create greater exposure for products and services.
“In short, users see what you want them to see and hear what you want them to hear, which in turn can help expedite the sales process and maximise your conversions,” the news provider continues.
At the end of last month, the Financial Mirror emphasised the need for effective text in PPC advertisements, as enterprises have a limited number of characters to work with.
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What Is The Difference Between Digital PR And Traditional PR?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
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BrightonSEO 2018 Recap – Part 4 (With Slides)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.
For more slides from today’s conference, check out part 1, part 2 and part 3 of our BrightonSEO 2018 roundups.
What do you think?