We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Optimising Localised Search with Google Local Business Centre

15th Jun 2009 News, Industry News 1 minute to read


Local search plays a big part in online business, so recent updates to Google Local Business Centre will be welcomed by most companies with an online presence.

This free service has been used by hundreds of thousands of businesses throughout the world, providing an extra search dynamic to their SEO structure. When consumers search for a service and a location, just as I have below with ‘Florists in Portsmouth’, they will ordinarily receive the standard results along with a local map and a breakdown of the outlets in that area; which is where the Local Business Centre comes in.

Portsmouth Florists in Google Local Business Centre

Portsmouth Florists in Google Local Business Centre

Whilst this is invaluable for local proprietors, the new changes have made the search results clearer for consumers and the subsequent analytics dashboard far more in-depth for Webmasters. If you’ve signed up for Google Local Business Centre you can now benefit from a thorough breakdown of your customer’s search habits and their activities once they’ve selected your website.

As discussed on the Google blog recently, this in-depth analysis will show how many impressions your site receives, which effectively translates as the amount of times it appears during searches rather than clicks received. The top search queries relating to your advert and the amount of clicks it generates are also recorded so you can see where SEO may need tuning in order to appeal to a wider audience. You’ll even be able to discover where people are getting directions from in order to visit your store; giving a greater indication of the zone of influence you are achieving.

Portsmouth Florist Information Page

Portsmouth Florist Information Page

Any business with a physical presence should certainly ensure that they have signed up to this service, as well as those offered by the other major search engines. Localised search is an extremely important part of modern online commerce; providing consumers with the reassurance of a bricks and mortar store as well as giving them essential details of how to locate you and when you’re open for business.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

1 Comment

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?