We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Oh Knol, Google’s Plans for World Domination Marches Onwards…

30th Jul 2008 News, Industry News 1 minute to read

If you’re fairly active online, you’ve no doubt come across the news that Google’s Knol is now open for business.

First of, what is it? Apparently “a knol is an authoritative article about a specific topic“. Interesting word, ‘authoritative’. Presumably that’s different to having just anyone write about anything they fancy?

Why do we need it? I have to be honest and say that I don’t really know. For Google, I’m sure there are many good reasons to have these “authoritative articles” as content within their own system and it will be interesting to see how much of this content is unique to Knol as opposed to having been published elsewhere, either on the author’s own site or some third party platform such as Wikipedia who publish authoritative articles about specific topics. Hang on a sec…

When it comes to duplicate content, we all know that Google frowns upon this appearing in its own very popular search engine so it will be fascinating to see how they deal with this issue in Knol. Aaron Wall of SEObook fame has recently published an article (on his own site, interestingly enough) entitled “Google Knol – Google’s Latest Attack on Copyright“. He’s run through an experiment he carried out with his own knol that certainly seems to have highlighted some interesting points with regards how Google is starting to rank these in its index.

Clearly this is very early days for Google Knol but let’s hope it can sit alongside other comparative services rather than attempting to squeeze the smaller sites out.

Share this post

What do you think?

aspect-ratio
koozai-speaking-event-brightonSEO
Callum Coard

BrightonSEO Roundup: Practical Insights into Winning Featured Snippets

Callum Coard
5th Oct 2018
News
aspect-ratio
Koozai-team-at-brightonSEO_2018
Michael Lam

BrightonSEO Roundup: Take your Site Speed Optimisation to the Next Level

Michael Lam
@Mikelam129
4th Oct 2018
News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.