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Google have started to integrate news headlines into their search results. When users search for newspapers or mainstream news providers, a selection of the latest stores will now appear instead of site descriptions.
At present it appears the update is purely for when you search for news providers and not for news stories themselves. However, the ‘News Results’ will also still appear in Google’s SERPs as normal.
As you can see, underneath the Title Tag, the news headlines appear where the Meta description would normally be. This is the same case when you search for all major news providers, not just broadcasters.
When you click on the headline, this takes you directly to the news story from that news provider. It is unclear whether this has been fully implemented or if this is a trial period, but for the time being at least it is starting to have an effect on Google’s SERPs. For users this appears to be a shrewd move as it helps with usability and ease of search.
According to Search Engine Watch, the changes will eventually be implemented when users search for news stories as well; however this has yet to be confirmed as we have yet to come across an example. When searching for new stories per se, we are presented with the existing SERPs.
In the UK, not all news organisations have the new feature; as it appears the BBC are the one of the only broadcasters using it. In terms of newspapers, headlines can be found on the Daily Mail, Guardian, Telegraph and Financial Times.
Some news providers may be slightly irritated by this update though, particularly as it could further help searchers bypass their homepage (and valuable advert impressions). While most visitors will generally navigate through the site after reading a particular story, it puts a greater emphasis on news operators to provide clear links to other stories within each page. So good for searchers, but maybe less so for the already embattled publications and agencies.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.