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We reported back in May (MSN Cashback – The Future of Search?) that Microsoft had launched its new Cashback scheme for US searchers.
As a reminder, this is Microsoft’s way of rewarding searchers who make purchases online through Live Search.
Without exaggerating it’s performance, Hitwise have just published research that shows that MSN Cashback is showing good growth with it accounting for 6.29% of traffic to live.com compared with just 3.75% eleven weeks ago.
This has to be seen in context with Google clearly dominating the US search landscape with 70% of all searches and Microsoft’s properties way down in third place with 5.4%. Still, this model will be an interesting one to monitor in future months, given the economic climate, as online shoppers look to the Internet to bag a bargain!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.