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We reported back in May (MSN Cashback – The Future of Search?) that Microsoft had launched its new Cashback scheme for US searchers.
As a reminder, this is Microsoft’s way of rewarding searchers who make purchases online through Live Search.
Without exaggerating it’s performance, Hitwise have just published research that shows that MSN Cashback is showing good growth with it accounting for 6.29% of traffic to live.com compared with just 3.75% eleven weeks ago.
This has to be seen in context with Google clearly dominating the US search landscape with 70% of all searches and Microsoft’s properties way down in third place with 5.4%. Still, this model will be an interesting one to monitor in future months, given the economic climate, as online shoppers look to the Internet to bag a bargain!
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.