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MSN Cashback Shows Promising Growth Trend
We reported back in May (MSN Cashback – The Future of Search?) that Microsoft had launched its new Cashback scheme for US searchers.
As a reminder, this is Microsoft’s way of rewarding searchers who make purchases online through Live Search.
Without exaggerating it’s performance, Hitwise have just published research that shows that MSN Cashback is showing good growth with it accounting for 6.29% of traffic to live.com compared with just 3.75% eleven weeks ago.
This has to be seen in context with Google clearly dominating the US search landscape with 70% of all searches and Microsoft’s properties way down in third place with 5.4%. Still, this model will be an interesting one to monitor in future months, given the economic climate, as online shoppers look to the Internet to bag a bargain!
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About the author
Lucy Griffiths
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
Koozai Launches Free Breakfast & Learn Events
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
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Marcus Knight Speaking at SMX London 2017
SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.
What do you think?