We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

More Consumers ‘Going Online to Research Products’

1st Oct 2010 News, Industry News Less than a minute to read

Paying OnlineA larger percentage of consumers are going on the internet to research a product before committing to a purchase.

According to a study from the US-based PewResearchCenter, 58 per cent of adults have conducted a product search online.

It found that on a typical day last month, 21 per cent of people will carry out such investigations on the internet, up from 15 per cent in September 2007.

Bing representative Kristin Meldahl told users of SEO services that the search engine is already aware of how customers like to have product information and reviews available to them before making a purchase.

“With that in mind, we’ve worked hard to deliver a compelling and useful summarisation of reviews across the web in areas that people care about within our Bing shopping experience,” she said.

Last month, vice president of Bing Brian McDonald explained that the search engine is aiming to utilise the forthcoming arrival of Internet Explorer 9 to deliver “richer visual experiences” to its users.

Image Source

Business Woman Making Online Money Transaction via BigStock

Share this post

What do you think?

  • aspect-ratio content-strategist-blog-image
    Lola Michels

    A Day In The Life Of A Content Marketing Strategist

    I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

    If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…

    (more…)

    Lola Michels
    18th Jun 2018
    News
  • aspect-ratio
    Nicola Churchill

    Search Leeds 2018 Conference Recap – Part 3 (With Slides)

    Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.

    (more…)

    Nicola Churchill
    @with_nic
    14th Jun 2018
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.