We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

More Consumers ‘Going Online to Research Products’

1st Oct 2010 News, Industry News Less than a minute to read


Paying OnlineA larger percentage of consumers are going on the internet to research a product before committing to a purchase.

According to a study from the US-based PewResearchCenter, 58 per cent of adults have conducted a product search online.

It found that on a typical day last month, 21 per cent of people will carry out such investigations on the internet, up from 15 per cent in September 2007.

Bing representative Kristin Meldahl told users of SEO services that the search engine is already aware of how customers like to have product information and reviews available to them before making a purchase.

“With that in mind, we’ve worked hard to deliver a compelling and useful summarisation of reviews across the web in areas that people care about within our Bing shopping experience,” she said.

Last month, vice president of Bing Brian McDonald explained that the search engine is aiming to utilise the forthcoming arrival of Internet Explorer 9 to deliver “richer visual experiences” to its users.

Image Source

Business Woman Making Online Money Transaction via BigStock

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?