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A larger percentage of consumers are going on the internet to research a product before committing to a purchase.
According to a study from the US-based PewResearchCenter, 58 per cent of adults have conducted a product search online.
It found that on a typical day last month, 21 per cent of people will carry out such investigations on the internet, up from 15 per cent in September 2007.
Bing representative Kristin Meldahl told users of SEO services that the search engine is already aware of how customers like to have product information and reviews available to them before making a purchase.
“With that in mind, we’ve worked hard to deliver a compelling and useful summarisation of reviews across the web in areas that people care about within our Bing shopping experience,” she said.
Last month, vice president of Bing Brian McDonald explained that the search engine is aiming to utilise the forthcoming arrival of Internet Explorer 9 to deliver “richer visual experiences” to its users.
Business Woman Making Online Money Transaction via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.