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A larger percentage of consumers are going on the internet to research a product before committing to a purchase.
According to a study from the US-based PewResearchCenter, 58 per cent of adults have conducted a product search online.
It found that on a typical day last month, 21 per cent of people will carry out such investigations on the internet, up from 15 per cent in September 2007.
Bing representative Kristin Meldahl told users of SEO services that the search engine is already aware of how customers like to have product information and reviews available to them before making a purchase.
“With that in mind, we’ve worked hard to deliver a compelling and useful summarisation of reviews across the web in areas that people care about within our Bing shopping experience,” she said.
Last month, vice president of Bing Brian McDonald explained that the search engine is aiming to utilise the forthcoming arrival of Internet Explorer 9 to deliver “richer visual experiences” to its users.
Business Woman Making Online Money Transaction via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.