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A larger percentage of consumers are going on the internet to research a product before committing to a purchase.
According to a study from the US-based PewResearchCenter, 58 per cent of adults have conducted a product search online.
It found that on a typical day last month, 21 per cent of people will carry out such investigations on the internet, up from 15 per cent in September 2007.
Bing representative Kristin Meldahl told users of SEO services that the search engine is already aware of how customers like to have product information and reviews available to them before making a purchase.
“With that in mind, we’ve worked hard to deliver a compelling and useful summarisation of reviews across the web in areas that people care about within our Bing shopping experience,” she said.
Last month, vice president of Bing Brian McDonald explained that the search engine is aiming to utilise the forthcoming arrival of Internet Explorer 9 to deliver “richer visual experiences” to its users.
Business Woman Making Online Money Transaction via BigStock
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.