We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

MSN Cashback – The Future of Search?

29th May 2008 News, Industry News Less than a minute to read

Microsoft recently launched its Live Search Cashback service in the United States. The basic concept is that you have a free Cashback account and when you search Microsoft Live, you will earn a percentage of your online purchases. Once you’ve accrued over $5, you can get this rebate sent to you using the more common payment methods, e.g. direct deposit to bank account, Paypal or cheque.

Whilst very early days, and only available in the US, this at least offers a new twist on the business of search. Will it be enough to erode Google’s market share? Probably not. Do searchers really want to earn pennies per purchase or know that their search results provide them with the most accurate results and wide ranging choice?

Hats off to Microsoft for demonstrating that innovation within Internet search is still possible but I fear this will be no more than a minor inconvenience to Google in terms of the ‘search engine wars’.

What’s really needed is a fresh, innovative, dynamic company to enter the fray, take on the ‘big boys’, not do evil, not take over the Internet and not buy up every company that’s doing something good online. Any suggestions?

Share this post

What do you think?

  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing
  • aspect-ratio Evergreen-content-blog-image
    Dan Rice

    Why Do I Need Evergreen Content?

    Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)

    Dan Rice
    @thedangrice
    2nd Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.