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Ofcom’s 2008 Communication Report shows that people in the UK are now spending on average £93.63 a month on accessing the internet, TV services, listening to the radio, landline and mobile phone services, a fall of 4.4% since 2004.
Web and mobile use has increased dramatically over the past five years. During 2002 the average time spent online was 6 minutes each day this has now increased to 24 minutes.
The report also showed that not only are users spending more time online that they are connecting to the net faster. Compared to 2002 when only 4% of households had broadband, 58% of all households now connect to the internet by broadband.
There has also been a significant growth in accessing the web while on the move. The internet has been accessed by a mobile phone by more than one in ten of users. This is set to rise over time with the increase of mobile phones with 3G mobile connections.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.