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Ofcom’s 2008 Communication Report shows that people in the UK are now spending on average £93.63 a month on accessing the internet, TV services, listening to the radio, landline and mobile phone services, a fall of 4.4% since 2004.
Web and mobile use has increased dramatically over the past five years. During 2002 the average time spent online was 6 minutes each day this has now increased to 24 minutes.
The report also showed that not only are users spending more time online that they are connecting to the net faster. Compared to 2002 when only 4% of households had broadband, 58% of all households now connect to the internet by broadband.
There has also been a significant growth in accessing the web while on the move. The internet has been accessed by a mobile phone by more than one in ten of users. This is set to rise over time with the increase of mobile phones with 3G mobile connections.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.