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Ofcom’s 2008 Communication Report shows that people in the UK are now spending on average £93.63 a month on accessing the internet, TV services, listening to the radio, landline and mobile phone services, a fall of 4.4% since 2004.
Web and mobile use has increased dramatically over the past five years. During 2002 the average time spent online was 6 minutes each day this has now increased to 24 minutes.
The report also showed that not only are users spending more time online that they are connecting to the net faster. Compared to 2002 when only 4% of households had broadband, 58% of all households now connect to the internet by broadband.
There has also been a significant growth in accessing the web while on the move. The internet has been accessed by a mobile phone by more than one in ten of users. This is set to rise over time with the increase of mobile phones with 3G mobile connections.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.