We're hiring

We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

IAC and Google Extend Deal to 2016

13th Apr 2011 News, Industry News 1 minute to read

IAC announce they have renewed their sponsored listings agreement with Google in a deal until 31st March 2016. The existing agreement, worth $3.5 billion expires at the end of 2012 and IAC seem to be keen to keep their pact going.

So what does this ‘agreement’ involve? Well simply enough, the deal sees Google provide IAC’s search engines (most notably Ask.com) and other partners with sponsored listings and related services. It is not exactly clear what the deal specifically involves, but in the IAC Press Release they explain the deal is ‘comparable to the previous agreement’.

This means that Google will continue to distribute Adwords ads and other search related services to all IAC sites. Ask.com has struggled to compete with Google in the past and as a result have moved away from core search. As we reported it is believed Ask are weighing up a move for either Bing or Google as a third party to provide their search results. [See:  Digg, Ask, Cuil and Blekko: How to Compete in Monopolised Markets]

Considering Ask have previously stated a move away from core search to concentrate on Q&A’s and as a result would be looking for a third party, is this latest news an indicator that the third party is Google?

Well that’s unclear, but we do know that for the time being they are very happy with their current agreement because of the financial and operational implications. Before their deal with Google, Ask’s operating income was $58 million (in 2006), compared to $125 million in 2010.

We will of course be keeping a close eye on this story and keep you updated with any developing news.

Share this post

What do you think?

  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO
  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.

Oh, and here’s our privacy policy. Make sure you read it so you’re up-to-date on the legal stuff.