Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
IAC announce they have renewed their sponsored listings agreement with Google in a deal until 31st March 2016. The existing agreement, worth $3.5 billion expires at the end of 2012 and IAC seem to be keen to keep their pact going.
So what does this ‘agreement’ involve? Well simply enough, the deal sees Google provide IAC’s search engines (most notably Ask.com) and other partners with sponsored listings and related services. It is not exactly clear what the deal specifically involves, but in the IAC Press Release they explain the deal is ‘comparable to the previous agreement’.
This means that Google will continue to distribute Adwords ads and other search related services to all IAC sites. Ask.com has struggled to compete with Google in the past and as a result have moved away from core search. As we reported it is believed Ask are weighing up a move for either Bing or Google as a third party to provide their search results. [See: Digg, Ask, Cuil and Blekko: How to Compete in Monopolised Markets]
Considering Ask have previously stated a move away from core search to concentrate on Q&A’s and as a result would be looking for a third party, is this latest news an indicator that the third party is Google?
Well that’s unclear, but we do know that for the time being they are very happy with their current agreement because of the financial and operational implications. Before their deal with Google, Ask’s operating income was $58 million (in 2006), compared to $125 million in 2010.
We will of course be keeping a close eye on this story and keep you updated with any developing news.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.