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Just when you though the world of search engines might quieten down a little, along comes Hunch. Bing was touted as the first ‘decision engine’, but it appears Hunch has gone one step further and has made a mockery of that claim barely two weeks after it was released.
This search decision engine isn’t simply about feeding visitors endless websites, which may or may not contain the answers to their queries. Hunch takes a slightly different approach, you type in your keywords and find a question that matches your requirements. It then takes you through a series of questions, until finally reaching a conclusion. This is presented, not in the form of a website, but as a straightforward answer, sometimes with a link to a useful online resource – Wikipedia for example/.
The searches themselves can be as simple as asking whether or not you should get the new iPhone or as complicated as defining your personality type. Whilst Hunch may be an interesting resource for the inquisitive amongst us, it certainly isn’t a Google Killer.
It’s a great interface and an interesting concept, just as with Wolfram Alpha, but it is also extremely detached from the conventions of a traditional search engine, again, much like Wolfram Alpha. It does show that there are avenues that search can move towards in the future; but as yet, Hunch is something of a curiosity and a quick fire FAQ version of Yahoo! Answers, not an evolutionary leap forward for online searches.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.