Call 03332 207 677

Stephen Logan

Hunch Takes the Decision Engine Format Forward

16th Jun 2009 News, Industry News 1 minute to read


Just when you though the world of search engines might quieten down a little, along comes Hunch. Bing was touted as the first ‘decision engine’, but it appears Hunch has gone one step further and has made a mockery of that claim barely two weeks after it was released.

This search decision engine isn’t simply about feeding visitors endless websites, which may or may not contain the answers to their queries. Hunch takes a slightly different approach, you type in your keywords and find a question that matches your requirements. It then takes you through a series of questions, until finally reaching a conclusion. This is presented, not in the form of a website, but as a straightforward answer, sometimes with a link to a useful online resource – Wikipedia for example/.
Hunch Search Result

Hunch Search Result

The searches themselves can be as simple as asking whether or not you should get the new iPhone or as complicated as defining your personality type. Whilst Hunch may be an interesting resource for the inquisitive amongst us, it certainly isn’t a Google Killer.

It’s a great interface and an interesting concept, just as with Wolfram Alpha, but it is also extremely detached from the conventions of a traditional search engine, again, much like Wolfram Alpha. It does show that there are avenues that search can move towards in the future; but as yet, Hunch is something of a curiosity and a quick fire FAQ version of Yahoo! Answers, not an evolutionary leap forward for online searches.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?