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Companies have been told that writing header tags is important to achieve successful search engine optimisation (SEO).
According to Peter Crisafi, vice president of dzine it, concentrating on headlines as part of SEO services could help improve consumer traffic to websites.
He said that as well as alerting readers to the page by giving them an indication of what the site is about, header tags have a “greater purpose”.
Mr Crisafi said that they are able to highlight the content for search engines.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” the expert noted.
He added: “Relevant keywords and key terms should be included in header tags.”
Earlier this week, Search Engine Watch columnist Mathieu Burgerhout told businesses that indexing fewer pages could improve conversion rates.
He noted that only having meta tags on “important” pages is more effective.
Computer Keyboard via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.