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Companies have been told that writing header tags is important to achieve successful search engine optimisation (SEO).
According to Peter Crisafi, vice president of dzine it, concentrating on headlines as part of SEO services could help improve consumer traffic to websites.
He said that as well as alerting readers to the page by giving them an indication of what the site is about, header tags have a “greater purpose”.
Mr Crisafi said that they are able to highlight the content for search engines.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” the expert noted.
He added: “Relevant keywords and key terms should be included in header tags.”
Earlier this week, Search Engine Watch columnist Mathieu Burgerhout told businesses that indexing fewer pages could improve conversion rates.
He noted that only having meta tags on “important” pages is more effective.
Computer Keyboard via BigStock
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.