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Companies have been told that writing header tags is important to achieve successful search engine optimisation (SEO).
According to Peter Crisafi, vice president of dzine it, concentrating on headlines as part of SEO services could help improve consumer traffic to websites.
He said that as well as alerting readers to the page by giving them an indication of what the site is about, header tags have a “greater purpose”.
Mr Crisafi said that they are able to highlight the content for search engines.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” the expert noted.
He added: “Relevant keywords and key terms should be included in header tags.”
Earlier this week, Search Engine Watch columnist Mathieu Burgerhout told businesses that indexing fewer pages could improve conversion rates.
He noted that only having meta tags on “important” pages is more effective.
Computer Keyboard via BigStock
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.