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Companies have been told that writing header tags is important to achieve successful search engine optimisation (SEO).
According to Peter Crisafi, vice president of dzine it, concentrating on headlines as part of SEO services could help improve consumer traffic to websites.
He said that as well as alerting readers to the page by giving them an indication of what the site is about, header tags have a “greater purpose”.
Mr Crisafi said that they are able to highlight the content for search engines.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” the expert noted.
He added: “Relevant keywords and key terms should be included in header tags.”
Earlier this week, Search Engine Watch columnist Mathieu Burgerhout told businesses that indexing fewer pages could improve conversion rates.
He noted that only having meta tags on “important” pages is more effective.
Computer Keyboard via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.