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Companies have been told that writing header tags is important to achieve successful search engine optimisation (SEO).
According to Peter Crisafi, vice president of dzine it, concentrating on headlines as part of SEO services could help improve consumer traffic to websites.
He said that as well as alerting readers to the page by giving them an indication of what the site is about, header tags have a “greater purpose”.
Mr Crisafi said that they are able to highlight the content for search engines.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” the expert noted.
He added: “Relevant keywords and key terms should be included in header tags.”
Earlier this week, Search Engine Watch columnist Mathieu Burgerhout told businesses that indexing fewer pages could improve conversion rates.
He noted that only having meta tags on “important” pages is more effective.
Computer Keyboard via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.