Call 03332 207 677

James Perrin

Have Google Raised their Game Against the Spammers?

25th Jan 2011 News, Industry News 2 minutes to read


Last Friday Google’s Matt Cutts announced on Google’s blog (titled: Google search and search engine spam) that they have seen a “slight uptick” of spam in recent months. As a consequence, Google have said they are increasing their efforts to combat this rising problem and improve their search quality.

So is this a case of both parties raising their game? Well, spammers continuously look for new ways to cheat their way into higher positions on SERPs and as they do, Google have to react by altering their algorithm to counteract this latest threat. But isn’t prevention better than cure?

Well, I guess it isn’t that easy. Webspam has been a continuous problem for Google since its inception. In his blog, Matt Cutts explains, “A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches.” Since then “pure webspam” has decreased and Google constantly develop ways to stop spam appearing on SERPs.

Their continued efforts have seen the development of a “document-level classifier that makes it harder for spammy on-page content to rank highly.” They also have “radically improved our ability to detect hacked sites, which were a major source of spam in 2010.” So, the noises coming out Google are positive, and they have switched their focus on ‘content farms’ because of feedback from webmasters and bloggers on the web.

Content farms are where sites generate large amounts of low quality content is produced, often in the guise of informative articles or genuine news. They churn out material of a questionable standard in huge quantities, usually earning tidy amounts of money from display advertising – including Google AdSense of course.

We have seen an improvement at least, and this isn’t the first time that Google has announced a crackdown on spammers in recent months[see: Is Google Finally Getting Tough on Black Hat SEO?]. The search giant is making the right noises and it appears they are listening to what the web wants; I mean a crack down on semi-automated content producers is very welcome. Unfortunately, the only thing that Google appear to be able to do currently is solve some of the current issues relating to Spam instead of second guessing the spammers next move.

Whoever has raised their game the most, Google are at least proving that they are prepared to crack down on spamming and take a tough stance on black hat SEO tactics. But whilst they struggle to combat spam, webmasters are having to compete against it; for both parties it appears to be more of a marathon than a race. So despite the slow motion response to spam, it’s still important for sites to continue using ethical optimisation techniques and leaving the black hat at home.

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

1 Comment

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?