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Despite the general slow down in the global economy, Google continue to buck the trend with an impressive set of financial results for the third quarter of 2008.
The company reported total revenues of $5.54 billion for the quarter ending 30th September 2008. This is an increase of 31% compared to the same period in 2007.
For the UK specifically, Google reported revenues of $776 million. I’m sure that with their recent announcement to allow gambling advertising within AdWords to, ahem, “bring inline with the legal and cultural climate around this issue within the UK” that this figure will continue to rise.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.