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Google’s online ad revenues will continue to grow despite the US economical downturn according to data released by eMarketer.
They predict that Google’s online ad revenues in 2008 will increase by 27.4% in the US alone. Even in comparison the other leading search engines (Yahoo, MSN and AOL) which take 25.7% of all US online advertising dollars Google exceeds them with a staggering 30.7%.
It seems that even in economical downturn that the power of online marketing shows through and it’s no surprise that when other areas of marketing spend are dropping of that online advertising continues to grow.
So if you’re looking for where to get the biggest return on investment for your advertising spend then why not look into online advertising.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.