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Google’s online ad revenues will continue to grow despite the US economical downturn according to data released by eMarketer.
They predict that Google’s online ad revenues in 2008 will increase by 27.4% in the US alone. Even in comparison the other leading search engines (Yahoo, MSN and AOL) which take 25.7% of all US online advertising dollars Google exceeds them with a staggering 30.7%.
It seems that even in economical downturn that the power of online marketing shows through and it’s no surprise that when other areas of marketing spend are dropping of that online advertising continues to grow.
So if you’re looking for where to get the biggest return on investment for your advertising spend then why not look into online advertising.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.