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Google has announced it is extending its drive to show internet users more results from the same website when appropriate.
Under the changes, which are designed to bring visitors more quickly to the pages they are interested in, up to four results from each domain may be displayed.
Single-line snippets of information about each webpage will also be shown to keep the results looking compact.
This feature will be applicable when Google’s algorithms predict it will be most relevant to show a number of results from a particular site.
Harvey Jones, software engineer for Google, told users of SEO services: “Even though we’re constantly improving our algorithms, our general advice still holds true – create compelling, search-engine friendly sites in order to attract users, buzz and often-targeted traffic.”
Last week, the search engine also announced the introduction of Instant Previews, a service which allows internet users to view visual representations of webpages in search results.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.