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Google has announced it is extending its drive to show internet users more results from the same website when appropriate.
Under the changes, which are designed to bring visitors more quickly to the pages they are interested in, up to four results from each domain may be displayed.
Single-line snippets of information about each webpage will also be shown to keep the results looking compact.
This feature will be applicable when Google’s algorithms predict it will be most relevant to show a number of results from a particular site.
Harvey Jones, software engineer for Google, told users of SEO services: “Even though we’re constantly improving our algorithms, our general advice still holds true – create compelling, search-engine friendly sites in order to attract users, buzz and often-targeted traffic.”
Last week, the search engine also announced the introduction of Instant Previews, a service which allows internet users to view visual representations of webpages in search results.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.