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Google has announced it is extending its drive to show internet users more results from the same website when appropriate.
Under the changes, which are designed to bring visitors more quickly to the pages they are interested in, up to four results from each domain may be displayed.
Single-line snippets of information about each webpage will also be shown to keep the results looking compact.
This feature will be applicable when Google’s algorithms predict it will be most relevant to show a number of results from a particular site.
Harvey Jones, software engineer for Google, told users of SEO services: “Even though we’re constantly improving our algorithms, our general advice still holds true – create compelling, search-engine friendly sites in order to attract users, buzz and often-targeted traffic.”
Last week, the search engine also announced the introduction of Instant Previews, a service which allows internet users to view visual representations of webpages in search results.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.