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Webmasters concerned about the impact that their page loading times could have on their position in search engine results pages (SERPs) have been told of some simple steps that they can take to make things a little faster.Google recently revealed on its Webmaster Central blog that it is to take site speed into account when ranking pages in future because "like us, our users place a lot of value in speed".
Now webmasters making use of SEO services may want to ensure that slow loading times are not hampering their efforts to reach the top of the SERPs.
Along with HTML and rich media elements, all of the above are to be incorporated into the determination of site speed used by Google to influence rankings.
However, the search engine does stress that it is not expecting the majority of sites to be affected, but that only the slowest one per cent should see their ranking drop significantly.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.