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Webmasters concerned about the impact that their page loading times could have on their position in search engine results pages (SERPs) have been told of some simple steps that they can take to make things a little faster.Google recently revealed on its Webmaster Central blog that it is to take site speed into account when ranking pages in future because "like us, our users place a lot of value in speed".
Now webmasters making use of SEO services may want to ensure that slow loading times are not hampering their efforts to reach the top of the SERPs.
Along with HTML and rich media elements, all of the above are to be incorporated into the determination of site speed used by Google to influence rankings.
However, the search engine does stress that it is not expecting the majority of sites to be affected, but that only the slowest one per cent should see their ranking drop significantly.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)