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Google One Line Sitelinks Officially Launched
Google have recently announced the roll out of one line sitelinks.
Sitelinks have been around for quite sometime but, until now, have only ever appeared below the first search result for a given term. With the development of the new style – a single row – Google can now start showing sitelinks for multiple results.
Below is an example of a one link sitelink, albeit this is only showing for the first result:
Google One Line Sitelink Example
There can be a maximum of four sitelinks per listing and these will show just above the page URL. For website owners, Google hope this will result in more traffic and for searchers, they should gain quicker access to areas of a site that they may not have discovered.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?