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Google have recently announced the roll out of one line sitelinks.
Sitelinks have been around for quite sometime but, until now, have only ever appeared below the first search result for a given term. With the development of the new style – a single row – Google can now start showing sitelinks for multiple results.
Below is an example of a one link sitelink, albeit this is only showing for the first result:
There can be a maximum of four sitelinks per listing and these will show just above the page URL. For website owners, Google hope this will result in more traffic and for searchers, they should gain quicker access to areas of a site that they may not have discovered.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?