We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Google Invest in Mobile Advertising with Purchase of AdMob

10th Nov 2009 News, Industry News 1 minute to read


Much of the Internet’s recent growth can be attributed to the miniaturisation and portability of devices with online capabilities. Users no longer need to be sat at a computer in their office or home to access their favourite sites, email and social media; now it can all be done on the once humble mobile phone.

With connection speeds increasing, tariff prices falling, accessibility on the rise and screen quality developing, the mobile Internet is very much a part of the way we communicate. Whilst the technology is already huge, yesterday’s purchase of leading mobile display advertising firm AdMob by Google [see: Investing in a mobile future with AdMob – from the Offical Google Blog]  provides further evidence that Internet giants are taking this format seriously.

When Google buy a new company or release a new piece of software, it’s almost like the industry’s equivalent of Warren Buffett giving a nod to an up and coming stock – people listen. Whilst the mobile Internet industry is already as lucrative as it is popular, it is still very much an emerging market. Dedicated mobile businesses are still relatively few and far between, many websites still give little or no consideration to mobile only users. But the Google AdMob purchase might just open a few more eyes.

If Google immerse themselves in dedicated mobile technology, finding ways for people to monetise their 3G driven businesses, it could certainly pave the way to a more expansive and personalised portable online experience. So it might just be one small step at the moment, but clearly Google are very much investing in the future of a more mobile Internet, whilst increasing their online advertising domination.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

1 Comment

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?