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Google is constantly looking into new ways in which it can extend the possibilities of search, it has been said.
Speaking to Amit Singhal, one of Google’s chief engineers, the Engadget website listed some of the areas in which the company is making progress.
It told users of SEO services that the evolution of the search engine has included image and video content playing a role in page rankings, as well as the ability to translate relevant content written in other languages when queries are made.
Other functions consist of its social search function, which allows internet users to associate their Twitter account with their Google ID, meaning results will also contain content from people or companies they follow.
“When you’re looking for advice on a particular issue, your friends can pitch in without you even having to talk to them,” the website explained.
Biz Stone, one of the co-founders of Twitter, recently revealed the social networking site is handling in the region of 800 million search queries per day.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.